{"id":9314,"date":"2012-01-19T17:35:31","date_gmt":"2012-01-19T17:35:31","guid":{"rendered":"https:\/\/www.veostudio.it\/?post_type=portfolio&p=9314"},"modified":"2024-02-01T09:42:35","modified_gmt":"2024-02-01T09:42:35","slug":"3820-art-direction","status":"publish","type":"portfolio","link":"https:\/\/www.veostudio.it\/index.php\/portfolio-item\/3820-art-direction\/","title":{"rendered":"3820 Art direction"},"content":{"rendered":"

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Services<\/span>
\nArt direction
\nBrand identity
\nCreative direction
\nCatalogue
\nContent Strategy
\nCopywriting
\nLogo design
\nProduct design
\nPackaging
\nGraphic design
\nShooting
\nVideo Production
\nStrategy
\nWebsite<\/span><\/h3>
<\/div>

Client<\/span>
\n3820 Diamonds<\/span><\/h3>
<\/div>

Year<\/span>
\n2012<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″]

3820 Diamonds<\/span>\u00a0\u00e8 un\u2019idea regalo per un’amore assoluto. Racchiuso in una semplice scatola in legno c\u2019\u00e8 un diamante dal taglio cuori e frecce, che ne esaltano la purezza, e un seme che germoglier\u00e0 dando un senso d\u2019eternit\u00e0 a questo gesto.<\/span><\/h3>
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Confrontandoci con la propriet\u00e0 abbiamo interpretato la loro idea di brand, realizzando il marchio e il logo 3820, che ricorda un diamante. Abbiamo progettato una brand identity che spiegasse l\u2019importanza di una pietra, come il diamante, e della natura che genera questo minerale.<\/span><\/h3>
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Costruendo il brand dalle basi e trasponendo nella loro immagine l\u2019importanza dei gesti semplici, ma altrettanto nobili, come quelli dei nostri artigiani e orafi. Come art director abbiamo creato il design della scatola regalo e del blister, passando dalla brochure e l’immagine coordinata, fino ad arrivare allo shooting\/video e il sito aziendale.<\/span><\/h3>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_bottom_multiplier=”4x” rc_bg_type=”color” tablet_sm_columns_vertical_gap=”30″ rc_bg_color=”#ffffff” rc_font_color=”#000000″][vc_column width=”1\/2″ column_sticky=”yes” tablet_width=”7-12″ tablet_sm_width=”1″ column_sticky_offset=”40″]
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ART DIRECTION SHOOTING<\/span><\/h6>\n

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Per illustrare questo prodotto e i diamanti abbiamo deciso di fare degli scatti fotografici in bianco e nero, che dessero luminosit\u00e0 e esaltassero il lavoro degli artigiani, maestri del taglio capaci di ottenere perfezione assoluta, proporzione e simmetria ideali dal diamante grezzo. L\u2019obiettivo \u00e8 ottenere un effetto che trasmetta la massima esaltazione dello scintillio e della purezza di queste pietre.<\/span><\/h3>[\/vc_column][\/vc_row][vc_row height_ratio=”80″ padding_top_multiplier=”3x” rc_bg_type=”image” rc_bg_image=”9317″ rc_bg_image_type=”parallax” rc_bg_parallax_threshold=”0.5″][vc_column][\/vc_column][\/vc_row][vc_row section_type=”container-width” padding_top_multiplier=”3x”][vc_column width=”1\/2″]
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PACKAGING<\/span><\/h6>\n

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Un imballo in un materiale di recupero industriale, con un occhio di riguardo al tema del rispetto per l\u2019ambiente che rimanda all\u2019idea del viaggio. Qualcosa di prezioso che viene da lontano. Ripercorrere l\u2019origine del diamante come se arrivasse direttamente dalla miniera: senza filtri.\u00a0L’idea originale di questo regalo \u00e8 quello di inserire un seme di una pianta insieme alla pietra preziosa, per fare germogliare un’emozione. Il pi\u00f9 naturale possibile in un modo nuovo ironico di comunicare un un prodotto unico abbiamo costruito il brand dalle basi e trasponendo nella loro immagine l\u2019importanza dei gesti semplici come piantare un seme.<\/span><\/h3>[\/vc_column][\/vc_row][vc_row height_ratio=”60″ padding_top_multiplier=”3x” rc_bg_type=”image” rc_bg_image=”9325″ rc_bg_image_type=”parallax” rc_bg_parallax_threshold=”0.5″ tablet_sm_height_ratio=”60″ mobile_height_ratio=”70″][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″]
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\"3820<\/div><\/div>\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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