{"id":8628,"date":"2014-09-05T14:09:42","date_gmt":"2014-09-05T14:09:42","guid":{"rendered":"https:\/\/www.veostudio.it\/?post_type=portfolio&p=8628"},"modified":"2024-01-30T10:29:44","modified_gmt":"2024-01-30T10:29:44","slug":"geberit_cloudeas-2","status":"publish","type":"portfolio","link":"https:\/\/www.veostudio.it\/index.php\/portfolio-item\/geberit_cloudeas-2\/","title":{"rendered":"Cloudeas"},"content":{"rendered":"

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Services<\/span>
\nContent Strategy
\nDesign
\nDevelopment
\nVideo Production<\/span><\/h3>
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Client<\/span>
\nGeberit<\/span><\/h3>
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Year<\/span>
\n2014<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″]

Cloudeas \u00e8 l’installazione di Geberit<\/span> Fuorisalone 2013 al Museo Minguzzi, in zona Brera. Le buone idee di Geberit sono presentate come sotto un cielo di nuvole etere che si riflettono in prismi specchianti.<\/span><\/h3>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”6x” padding_bottom_multiplier=””][vc_column rc_link_color=”inherit” rc_link_hover_color=”white” grve_css=”{“desktop“:{“margin-top“:“-14%“,“class“:“grve-wpb-1693056825009“}}”][vc_row_inner][vc_column_inner width=”2\/3″ rc_link_color=”white” rc_link_hover_color=”white”]
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CREATIVE DIRECTION<\/span><\/h6>\n

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In questa esposizione si pu\u00f2 trovare tutto il mondo Geberit che viene rappresentato dall’elemento naturale dalle nuvole. Una analogia che rappresenta la duttilit\u00e0 del brand che sa adattarsi all\u2019esigenza del mercato e del cliente con una nuvola di idee.<\/span><\/h3>[\/vc_column][vc_column width=”1\/4″ tablet_width=”5-12″ tablet_sm_width=”1-3″][\/vc_column][vc_column width=”1\/2″ tablet_sm_width=”1″ mobile_width=”hide”]
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I prodotti sono divisi secondo l’innovazione apportata attraverso il prodotto: “Simplify Life”, “Save Water”, “Touch Less”, “Save Space”.<\/span><\/h3>[\/vc_column][\/vc_row][vc_row rc_bg_type=”image” rc_bg_image_type=”parallax”][vc_column width=”1\/2″]
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INSTALLAZIONE PRODOTTI<\/span><\/h6>\n

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Al piano superiore sono state create delle casette, con il tetto sopiovente dove all’interno sono stati ricreati dei bagni ognuno con uno stile particolare, in modo da mostrare il prodotto installato in un bagno arredato, secondo gli ultimi trend d’interni.<\/span><\/h3>[\/vc_column][vc_column width=”1\/2″ tablet_sm_width=”1″ mobile_width=”hide”]
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AQUACLEAN LOUNGE<\/span><\/h6>\n

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La multinazionale svizzera avendo il museo un ultimo piano separato ha ricreato uno showroom dedicato al prodotto di punta Aquaclean. Abbiamo ricreato dei totem freestanding in laminato dove installare tutta la linea di prodotti che permettesse di capire tutte le funzionalit\u00e0 dei differenti prodotti della gamma, di cui uno funzionante con il ricircolo dell’acqua. Questo ultimo piano chiamata Aquaclean Lounge era dedicata ai clienti e tutto il personale Geberit italiano e dall’estero.<\/span><\/h3>[\/vc_column][vc_column width=”1\/3″ tablet_width=”5-12″ tablet_sm_width=”1-3″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”2x” padding_bottom_multiplier=”3x” tablet_sm_columns_vertical_gap=”30″][vc_column width=”1\/2″ tablet_sm_width=”1″]
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SHOWROOM TECNICO<\/span><\/h6>\n

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Nell’ ampio piano seminterrato \u00e8 stato creato uno showroom dedicato a tutti i prodotti tecnici per gli installatori e idraulici con tutte le novit\u00e0, dove sono stati organizzati degli eventi di formazione per i professionisti.<\/span><\/h3>[\/vc_column][vc_column width=”1\/3″ tablet_width=”5-12″ tablet_sm_width=”1-3″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row tablet_sm_columns_vertical_gap=”30″][vc_column width=”1\/2″ tablet_sm_width=”1″]
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PUBBLICAZIONE<\/span><\/h6>\n

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Abbiamo curato il copy e creato dei testi che\u00a0 definissero le funzionalit\u00e0 dei prodotti Geberit. Simplify Life era il motto e con l’ausilio di un ufficio stampa abbiamo attirato l’attenzione dei social e avuto delle pubblicazioni sulla stampa nazionale e internazionale.<\/span><\/h3>[\/vc_column][vc_column width=”1\/4″ tablet_width=”5-12″ tablet_sm_width=”1-3″][\/vc_column][vc_column width=”1\/2″ tablet_sm_width=”1″]
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